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The Practice

At Khaitan & Co, we offer comprehensive consultation on all matters related to the e-commerce industry, and for this, we are regarded as market leaders in the field. Our services cover the entire gamut of legal needs in the e-commerce and retail ecosystems. Our nuanced and technical understanding of both, the regulatory framework and our clients’ businesses give us the unique advantage of being able to advise clients on both the corporate and operational sides of any enterprise.

Our clients include private equity holders and venture capitalists looking to invest in e-commerce companies. We also deal with e-commerce start-ups and companies looking to shift to the next phase of growth. Apart from this, we provide legal services to Indian conglomerates looking to establish an e-commerce presence, as well as technology and logistics companies and investment banks.


We advise clients (both e-commerce companies as well as individuals who wish to invest in them) during times of mergers, acquisitions, and joint ventures, be it domestic or international. Our ability to help start-ups think ahead and preempt risk is critical and underlies our client engagements.

Our other core competencies include FinTech, Tax (both direct and indirect), Intellectual Property, Competition and Dispute Resolution. These give us a competitive advantage in servicing our e-commerce clientele.


Our holistic understanding of the e-commerce ecosystem – including the operational, business and commercial issues that companies have to contend with regularly sets us apart from the rest. It places us amongst the few firms in the market which can provide end-to-end solutions to clients - from backend contracts (with vendors and suppliers) to front end e-contracts (with customers). This also includes compliance with various laws (including consumer laws, tax, and data privacy, among others).

Being closely involved in this space since our inception has allowed us to develop a deep understanding of the domain and develop close ties with most of the key e-commerce players operating in India today.

Key Contacts

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Key Deals

Flipkart Private Limited

Advised on : (a) acquisition of majority stake by the Walmart group; and (b) investment by SoftBank’s Vision Fund. This is the largest single investment in the technology and e-commerce space in India.

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Fosun International

Advised on investment in Delhivery by subscription to Preference Shares for a minority stake in Delhivery and acquisition of certain equity shares from existing shareholders of Delhivery.

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Bessemer Venture Partners

Advised on Investment in Bharat Matrimony, Hungama.com, Anunta Tech, PharmEasy.com.

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The Abraaj Group

Advised on its follow-on investment in BigBasket.com.

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Uber BV

Advised on setting up and launching its operations in India and continued advice in relation to payment and settlement systems, tax, litigations, acquisitions, and general corporate work in India.

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Delivery Hero SE

Advised in relation to its participation in Zomato’s latest funding round by investing USD 50 million into Zomato’s global business to become a top 10 shareholder.

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Lightbox Ventures

Advised on investment in Droom Technologies Pte Ltd, Melora and Faasos.

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YourStory Media Private Limited and its Promoter

Advised in relation to Series A primary investment by Kalaari Capital, Qualcomm Ventures, Mr Mohandas Pai and Mr Ratan Tata and secondary investment by certain Investors.

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FabFurnish GmbH, Bluerock eServices Private Limited and FabFurnish UG (Haftungsbeschränkt) & CO. KG

Advised on acquisition by Future Retail Limited of 100% of Bluerock eServices Private Limited.

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